Automated Lead Gen CRM Training

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Great SMS / Text Message Templates to Use

Text messaging is one of the best ways to turn real estate internet leads into hot appointments and convert them into sales.  SMS texts convert WAY better than emails… have a much higher open rate and response rate.   

Modify the msgs to suit your needs.

Here’s some commonly used short codes:

[FirstName]  – Replaces leads first name

[AgentFirstName] – Replaces with Agent’s First Name

[BrokerageName] – Replaces with brokerage name

[MostViewedCity] – Replaces with the city the lead has been looking at listings in

[Email] – Replaces with Leads email address

Below is a collection of text message templates / samples that we have found while researching.  

Buyer Templates – General / Active Lead

  • Hi [FirstName]! Just checking in on your home search. Did you have any questions about any of the properties you’ve been receiving? [AgentFirstName]
  • I know of some exciting new listings that I think you’ll love. Interested in seeing them? Thanks! [AgentFirstName]
  • Hi, this is [AgentFirstName] with [BrokerageName]. Thanks for your inquiry on 123 Main Street. I’m reaching out because of the request for more information you made on my website. You can call or text me at 555-555-5555. If I don’t hear from you, I”ll give you a call back in a couple of hours.
  • As you may be aware, properties are selling quickly in today’s market, so I want to make sure you get the additional information you were looking for on this home.
  • I’d be happy to answer any questions you have and assist you with your real estate needs.  Let me know if there’s anything I can do to help.
  • If you’re still looking for information, please let me know, and I’d be happy to help.
  • Do you want to make any changes to your search at all?
  • I see you have been looking at several homes. I would like to assist you to make sure you are able to get what you are looking for and make sure you are getting the right advice. Have you talked to anyone regarding mortgage pre-approval yet?
  • I had an opening come up for this weekend to show homes. Did you find any you would like to see?
  • Hi [FirstName],  Thanks for requesting a free home search account! One quick question while we get your account setup – are there any “must-haves” in your next home?  – [AgentFirstName]
  •  Good Afternoon! You contacted me a while back regarding a house you saw online. Just checking to see if you’ve spoken to a mortgage agent yet. There are some amazing loans currently.
  • Hi [FirstName], I have found some properties that you might like based on the homes you’ve been looking at and in the area you are looking in. How many bedrooms are you looking for?
  • Hi [FirstName], That is such a great neighborhood you are looking in.  Do you have an idea of the approximate size house your looking for or what would best suit your needs? [AgentFirstName]
  • Hi [FirstName], I have a community guide I can send you for the community you are looking at – Would you like me to send one to you? [AgentFirstName]

Buyer Templates  – Unresponsive or Older Leads

  • Hi [FirstName]! It’s been awhile since we’ve talked. A lot is changing in the market, and I wanted to give you an update. Is there a good time to chat?
  • A little while back you registered to receive real estate listings in the [MostViewedCity] area.  Are you still looking for a  home?
  • Hi [FirstName], its [AgentFirstName] I’m sorry we haven’t been able to connect but I did want to make sure that the listings you’re receiving are to your satisfaction.  Is there anything I can do to help?
  • Hi [FirstName], its [AgentFirstName] I’m sorry we haven’t been able to connect but I did want to make sure I responded to your inquiry. I hope your real estate search is going well, let me know how I can help.
  • Hi [FirstName], I’ve noticed you haven’t been back to look at listings for a while. Did you already find the home you are looking for?

Facebook Lead Templates

  • Hi [FirstName], Thank you for requesting the HotList of Homes under $600k in Mississauga.  The list has already been sent to [Email].  I’d be happy to narrow down the results, how many bedrooms are you looking for? – [AgentFirstName]
  • Hi [FirstName], Thank you for requesting the HotList of Homes under $600k in Mississauga.  The list has already been sent to [Email].  Are you looking for yourself or as an investment? – [AgentFirstName]
  • Hi [FirstName], Thank you for requesting information about my listing at 123 AnyStreet.  I’ve emailed you the listing details to [Email].  I’ve also set you up to receive listing alerts of similar listings in that neighbourhood as they come on the market.   I’d be happy to answer any questions you may have.  Thanks Again! – [AgentFirstName]
  • Hi [FirstName], thank you for your request for information on the value of your home.  In order to provide you with an accurate report, I have some questions about your home.  What’s the best number to reach you at? – [AgentFirstName]

Seller Templates

  • Hi [FirstName]! Just checking in. Did you have any questions about potentially selling your home? I’d love to share some pointers about increasing the value before you go to market. What’s the best time to call? [AgentFirstName].
  • Hi [FirstName], it’s [AgentFirstName]. Thanks for requesting an Online Home Evaluation! One quick question while I pull the data together – have you made any upgrades that you feel would affect your home’s value?
  • Hi [FirstName]! It’s been a while since we’ve talked. A lot is changing in your market, and I want to give you an update.  What’s the best time to reach you?
  • Hello [FirstName] Our team is having an information session for our Sellers in our office at 2pm – We would love for you to attend. Should I save you a seat?
  • [FirstName], Thank you for Selling your home with ABC Realty! We value your commitment to us and was honored to work with you.  We would love it if you could please reply with a testimonial of your experience with us. Thank you again, [AgentFirstName]
  • Hello [FirstName], I’m just gathering some information to prepare your home evaluation.  Would you mind if I stopped by for just a few minutes to take a quick look at your property? [AgentFirstName]
  • Hello [FirstName], I will have your home evaluation ready shortly. I have a few quick questions about your home, when would be a good time to chat quickly? [AgentFirstName]
  • Hi [FirstName], I just got your message – What is the best email to reach you? [AgentFirstName]

Generic / Holiday Templates

  • Great questions!  What’s a good time to chat?  It’ll be much faster than texting back and forth.
  • Hi [FirstName], Refer a friend to ABC Realty and receive a $50 Gift Certificate to (Restaurant of your choice)! We want you to know we appreciate you! Thanks [AgentFirstName]
  • [FirstName], Your opinion is what matters to us! We are looking for yours – Would you prioritize School Zones, Walkability Score or Safety Highest when looking at a neighborhood to move into? – Thank you [AgentFirstName]
  • Hi [FirstName], To say Thank You for being a great client – I have a (whatever the holiday gift is) for you. I would love to stop by and deliver it to you and say Hi and Happy Holidays! When would be a good time? – [AgentFirstName]
  • [FirstName], Happy House Anniversary – You have been in your home for 3 years It’s time to celebrate! I am sending you a Gift Card from Starbucks! Have a great day! – [AgentFirstName]