How to Stimulate Leads Via Mass SMS

Sending a mass SMS is a great way to stimulate your leads. Whether they’ve been active, you’ve previously talked to them, or perhaps they’ve just kind of fallen off the radar because their activity levels dropped, and we just kind of want to see where they’re at in the process, so that we know how to follow up with them or categorize them in our CRM system. So this is where your tags are going to become effective. This is also where you’re logging everything, so you can see if you’ve made contact with them or have those conversations, things like that.

So let’s just pull up a list here that is individuals that perhaps their pipeline has indicated that we have not made contact with them. So it’s either on, not set, new lead or tried to contact. So out of these 186 leads, when we apply that filter, we’ve now got 98 of them. And now let’s see, we want to reach out to leads that haven’t been active in the last 30 days. So, their last activity is not, and then all leads within the last number of days and we’re going to go 30, and then we’re going to apply that filter.

So now we’ve got 30 leads that we haven’t made contact with, that haven’t been active within the last 30 days. So with these leads, we may wish to stimulate them to see where they’re at. Did they already find something or are they still looking, right? Sometimes it’s just figuring out where people are at, so you know how to follow up with them. So how we’re going to send an SMS to these individuals, of course, is selecting the top check box here, and then you can select all of them. From here, you’re going to go to apply actions and you’re going to send a mass SMS.

Now, if you already have templates that you’ve saved based on the template examples that you were provided in the previous video, or you can type your own question or SMS that you want to see. So let’s just copy one from the list and paste it over here, where it’s just saying, I want to just check to see if you’re still in the market for a new home? Or you can go, or have you found something already? So you can do that and you can send it. So once you send this, for example, I’m just going to send it to all these leads, what’ll end up happening is the send SMS action, basically confirmation, has shown here and then we calculate it succeeded. So those are just your two little notifications indicating that you were successful with delivering that mass message.

So when we’re sending out, you will get some responses back, some will not respond back to you. Don’t take it to heart. It is what it is. Don’t get too caught up on that. Now responses will come in here. They will also go to your cell phone, things like that. Now, maybe you want to now reach out to people that previously registered on your website. Maybe you talked to them and you just want to check in to see how things are going. Maybe you did not get enough information from them with respect to their home search. So here we are going to go pipeline is, and instead of not set new lead, tried to contact, we’re going to go made contact leads, and perhaps we don’t want 30 days, we just want to have this as the made contact. And let’s say we want to follow up with the leads that we haven’t spoken to or sent a message in the last 30 days.

So these are one’s perhaps that we may have dropped the ball a little bit and forgot to. So we’re going to do the was not contacted and then by phone or SMS, and let’s again, let’s do all leads within the last 30 days. Now, for some of you, you may have tags as well. So let’s say you have the check-in tags on your leads, that you know you’re always going to be checking in on them anyway. So maybe we want to not include those people in here, so we’re going to go tag, and then we’re going to go none, and we are going to choose any of the check-in tags, because we’re already scheduled to check in on them.

So when we apply the filter here, we’re left with 60 leads where we’ve made contact with them previously. They haven’t been contacted by phone or SMS in the last 30 days and they do not have a check-in tag on them. So then again, we’re going to select them, select them all, and then go through those steps to send a mass SMS message. All right? So there we go. We can just kind of go… You can even ask a timeline question, right? So how’s your new home going? Are you looking to move sooner or for the future? That sort of thing. You can do something very simple, like how are you enjoying the listings, things like that. All different scenarios where you just want to shake the tree a little bit and generate some responses, right?

As soon as somebody responds to your message, you can engage in a conversation with them and ask further questions and/or hop onto a call. So again, just get yourself familiar with your filters, 100%. If you have leads in your system, play around with those filters, see who’s populating and how those filters work, because you can essentially stimulate and stake that tree and get some responses.

Now, on a side note, when you are sending a mass SMS, you always want to make sure that you’re not sending it to more than 200 contacts at a time. This actually keeps it under the radar for all the carrier companies. Anything above and over 200, it goes on their radar. So they’re going to start watching what’s happening. Another factor to 100% consider is when you are sending a mass SMS, it’s quick to do, but you always have to keep in mind the responses that may follow. So I don’t suggest doing this as a, I don’t have time to follow up with my leads. I’m just going to send this off and then leave the office, not recommended because you will generate some responses. So I always say, give yourself at least 30 minutes after sending a mass message, to be able to effectively respond to any incoming response, to those leads as they will trickle in. They don’t always come in immediately after that message has been sent.

So those are just a couple of tactics that you can use when it comes to shaking the tree and stimulating your leads based on when they registered, their pipeline status, when you last contacted them or tags they have or tags they don’t have. For example, if we were to even do the tag and maybe we wanted to shake the tree for all our first-time buyers, that sort of thing, we can definitely do that and apply the filter. We’ve now got 179 leaves. Actually, we want this filter, we’ve got eight leads that we’ve indicated, that have the first-time buyer on them. These ones here, again, you can stack your filters as to when you last spoke to them, that sort of thing. And then stimulate, maybe there’s a new incentive for those first-time buyers that’s out there that you really want to just announce to them or share. Let’s shed a little bit of insight, things like that.

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