New Features and Updates:
CRM – Deactivated Users – Automatic Task Reassignment
When a sub-user account is deactivated, all outstanding tasks assigned to that user will now automatically transfer to the new main agent assigned to those leads.
What’s New:
- During sub-user deactivation, leads must be reassigned to a new main agent.
- Any open tasks that belonged to the deactivated user will automatically move to the new leading agent.
- No manual intervention is required by admins or team leads.
Why It Matters:
- It prevents crucial follow-ups or tasks from being missed when users leave or accounts are disabled.
- Ensures a seamless transition of responsibility between agents.
- Reduces administrative overhead and avoids data piling up under inactive accounts.
Who Benefits:
- Team leaders and admins managing agent accounts.
- Agents inheriting leads, who now also get full task visibility and responsibility automatically.
- Clients, since follow-up opportunities are not lost.
CMS – Listing Page – SEO Improvements
We have made a series of SEO enhancements to the Property Details pages to improve indexing, ranking, and overall visibility in search engines.
What’s New:
- Technical and on-page SEO updates have been applied to optimize listing pages.
- Improvements cover structured data, metadata, and other on-page optimizations.
Why It Matters:
- Higher likelihood of listings appearing in Google search results.
Better discoverability for individual property pages. - Increased organic traffic opportunities.
Long-term benefits to lead generation by improving visibility of key listings.
Who Benefits:
- Agents are looking to maximize the exposure of their listings.
- Teams and brokerages aiming for better organic reach without additional ad spend.
- Clients searching for properties will find relevant listings faster.
For a full breakdown of all enhancements, see the detailed list here: SEO Improvements Document.
- Add Basic essential meta tags:
Check to see if we have these implemented, and if we don’t then add them:
```html
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0, minimum-scale=1.0">
<meta name="format-detection" content="telephone=no" />
```
- Add Robots Meta tag:
```html
<meta name="ROBOTS" content="index,follow" />
```
- Add Facebook Open Graph tags that we do not already have:
```html
<meta property="og:title" content="2632 30 St SW Calgary, AB T3E 2M2 | MLS® A2182298" />
<meta property="og:url" content="https://www.calgary.com/property-search/detail/46/A2182298/2632-30-st-sw-calgary-ab-t3e-2m2/" />
<meta property="og:image" content="[image-url]" />
<meta property="og:image:width" content="1024" />
<meta property="og:image:height" content="682" />
<meta property="og:description" content="Home for sale at 2632 30 St SW Calgary, AB T3E 2M2, with MLS® A2182298." />
```
- We need to make sure that our data from Listings is structured (JSON – LD):
```<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.example.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Listings",
"item": "https://www.example.com/listings"
},
{
"@type": "ListItem",
"position": 3,
"name": "Toronto Homes",
"item": "https://www.example.com/listings/toronto"
}
]
},
{
"@type": "RealEstateListing",
"name": "4-Bedroom Single Family Home in Toronto",
"description": "Beautiful 4-bedroom home with a large backyard and modern kitchen.",
"url": "https://www.example.com/listings/toronto/4-bedroom-home",
"datePosted": "2025-02-01",
"mainEntityOfPage": "https://www.example.com/listings/toronto/4-bedroom-home",
"image": "https://www.example.com/images/home.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5J 2X7",
"addressCountry": "CA"
},
"offers": {
"@type": "Offer",
"price": "1,250,000",
"priceCurrency": "CAD"
},
"potentialAction": {
"@type": "ViewAction",
"target": "https://www.example.com/listings/toronto/4-bedroom-home"
}
},
{
"@type": "SingleFamilyResidence",
"name": "4-Bedroom Single Family Home",
"numberOfRooms": 4,
"floorSize": {
"@type": "QuantitativeValue",
"value": 2500,
"unitCode": "SQFT"
},
"yearBuilt": 2018,
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5J 2X7",
"addressCountry": "CA"
}
},
{
"@type": "Product",
"name": "4-Bedroom Home for Sale",
"image": "https://www.example.com/images/home.jpg",
"description": "Spacious 4-bedroom house in a prime Toronto location.",
"sku": "TO-12345",
"brand": {
"@type": "Brand",
"name": "Example Realty"
},
"offers": {
"@type": "Offer",
"price": "1,250,000",
"priceCurrency": "CAD",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "RealEstateAgent",
"name": "John Doe Realty",
"url": "https://www.example.com/agents/john-doe"
}
}
},
{
"@type": "RealEstateAgent",
"name": "John Doe Realty",
"url": "https://www.example.com/agents/john-doe",
"telephone": "+1-555-555-5555",
"address": {
"@type": "PostalAddress",
"streetAddress": "789 King St",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5V 2L7",
"addressCountry": "CA"
},
"sameAs": [
"https://www.facebook.com/johndoerealty",
"https://www.linkedin.com/in/johndoerealty"
]
}
]
}
</script>
```
- Include the Resource Preloading/Optimization tags:
- (helps improve website performance and user experience by making the browser load resources more efficiently)
```html
<link rel="preconnect" href="[domain]" crossorigin>
<link rel="dns-prefetch" href="[domain]">
<link rel="preload" as="font" type="font/woff2" href="[font-path]" crossorigin>
```
- As we are using google fonts css, we cannot add preload. Instead, we will add preconnect and dns-prefect for most used cdn domains (by cloude.ai optimal is about 6-8):
- Use a clear and concise title tag structure, with format:
```html
<title>Property Address | MLS® Number</title>
```
- For Pre-cons and Exclusives, continue using the current format:
{Municipality}, {propertyAddress} – {listingStatus}, {price}
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Need help with our new features?
If you have any questions or feedback, please feel free to contact our support team at support@agentlocator.ca, and we will be happy to help!
