When testing the form, you must use a different email address each time as duplicate leads will not feed into the system. Duplicate leads are reflective of email addresses. Using a fake email works, ie firstname.lastname@example.org@mail.com, etc.
When you create a lead and wish to create another, you must click the “delete lead” button to erase the previous information. After you do that, refresh the page to ensure existing data isn’t cached.
Use the “preview form” option vs. create lead in order to update the contact information, ie the email address.
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